Commercial
Beyond the Motion
A high-energy visual journey celebrating movement, precision, and the pursuit of performance.
Client
VELOCITY
Category
Commercial
Year
2026
Our Role
Direction, Cinematography
Runtime
00:60
Location
Los Angeles, California
Velocity needed a launch spot for its new racing shoe that felt fast without feeling frantic.
The Approach
We combined high-frame-rate tracking shots with locked-off frames, letting the athlete move through stillness. Every cut was timed to breath and footfall rather than to the beat.
The Result
A 60-second commercial and six cut-downs that ran across broadcast, social, and in-store screens during the spring launch.
